Apple's Controversial Black History Month Unity Challenge Sparks Outrage

Apple Watch's fitness notification to mark Black History Month receives backlash from customers

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"Unity Challenge" message asks users to close their Move ring for 7 days in February to earn award

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Criticized for using Black history to promote fitness goals and not taking meaningful action

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Comment section filled with disappointment and suggestions for alternative ways to mark the occasion

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Previous controversies with Apple Watch including "International Women's Day Challenge" promoting exercise

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Apple's Black History Month "Unity Challenge" not well received by customers

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Notification encouraged users to close their Move ring for 7 days to earn an award

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Criticized for being tone-deaf and not addressing more important issues in the Black community

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Alternatives suggested such as supporting Black businesses and museums, or educating about Black history

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Not the first time Apple Watch has faced backlash, similar criticism faced for International Women's Day challenge

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Incident highlights the importance of companies being mindful and sensitive to cultural issues.

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Read this in detailed here

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